Tracking: Meta Pixel, GA4 and TikTok

By funnelzi · Last updated:

How do I add tracking?

Open Settings → Tracking and fill in the IDs you use: Meta Pixel ID, Google Analytics 4 measurement ID (G-…) and TikTok Pixel ID. Leave a field empty and that tool is not loaded. Nothing is printed outside funnel pages.

Which events are sent?

Page view on every step, Lead when someone signs up, Initiate checkout when the checkout page opens and Purchase on the thank-you page, with the order value and currency. A purchase is counted once even if the page is reloaded.

What about cookie consent?

Pixels use cookies, so you must ask visitors for consent as the law of your country requires. The tracking tab reminds you of this. Use your cookie banner to decide when the IDs are active.

Quick answers

Can I add my own scripts?

The tracking tab takes IDs only, which keeps funnel pages light and safe.

Is the purchase value the discounted total?

Yes, it is the total the customer actually paid.

Keep reading

Official sites: Stripe docs · WordPress documentation